Babita Gupta

Profile Picture of Babita Gupta
Title
Professor
Department
College of Business
Institution
California State University, Monterey Bay

Education

  • Ph. D., Management Sciences and Information TechnologyUniversity of Georgia, Athens.
  • M. S., Industrial and Management Engineering,University of Iowa, Iowa City.
  • B. E. (Honors), Electrical and Electronics EngineeringBirla Institute of Technology and Science (BITS), Pilani, India.

Research Interests

Electronic Commerce Marketing   Database Management   Computer Information Systems  

  View all research interests

Biography

My teaching areas are in Electronic Commerce Marketing, Electronic Commerce Business Models and Strategies, Database Management, Management Information Systems, Computer Information Systems. Some of the courses that I have developed and taught at School of Business: 'Database Management (BUS 670: Database Management, Graduate Level)'Electronic Commerce: Business Models and Strategies (BUS 640: E-Com: Bus Models & Strategies, Graduate Level)'Seminar in Electronic Commerce (BUS 560, Graduate/Senior Level)'Electronic Commerce: Emerging Business Models (BUS 460: Emerging Tech & Biz Models: Senior Level)'Electronic Commerce: Design and Development (BUS/CST 463: Database System Administration, Senior Level)'Technology Management (BUS 462, Senior Level)'Database Management: Methods and Applications (BUS/CST 363: Intro to Database Systems, Senior level)'Management Information Systems (BUS 361, Senior Level)'Geographic Information Systems (GIS) for Demographic Analysis in Business and Social Sciences (BUS/SBSM 354, Senior Level)'Computer Information System (BUS 308: Computer Information Systems, Junior level)'Introduction to Business Computing (BUS 200: Intro to Business Computing, satisfies Tech/Info ULR, Freshman/Sophomore Level)ResearchMy main focus of research is in three important areas in information systems: ' Electronic commerce where I focus on the online consumer behavior, online privacy and security issues, global and cultural issues in diffusion of the Internet technologies across national boundaries, performance and reliability issues of web based systems, and adoption and use of the Internet technologies in organizations including government entities, ' Outsourcing where my focus is on the issues of outsourcing Customer relationship management (CRM) related functions in IT companies, ' Knowledge management where my focus is on the role of knowledge management systems in facilitating customer service for e-businesses. My research work has appeared in several journals including the Journal of Communications of ACM, Journal of Industrial Management and Data Systems, Journal of Information Technology Cases and Applications, Journal of Computing and Information Technology and Journal of Scientific and Industrial Research. For more details on my research publications, please go to my research page: Dr. Gupta's website. LanguagesProficient in Hindi and English. Working knowledge of Urdu, Punjabi and Nepalese. Some Sanskrit and muy poco Spanish! Foreign Travel Though born in India, as a child I grew up in Nepal and traveled extensively within that beautiful country, spending many years in places such as Kathmandu (Capital of Nepal), Phokhra to little known places like Biratnagar, Birgunj, Dharan, and Banglung, a little village that has spectacular views of Dhaulagiri (which means White Mountain), seventh highest mountain in the world (26,794 feet) located in Annapurna range in Himalayas. Besides traveling extensively in northeastern states such as Tripura and Manipur and trekking in Himachal Pradesh in India, I have also traveled to Bhutan, United Kingdom, Holland, Canada, Mexico, Belize, Honduras and United States. Outside Interests I love trekking in mountains of Himachal Pradesh in India , and have trekked to a height of 13,600 feet. I also love to travel to remote places in India and learn about cultures and customs of people there. My love of wild life frequently takes me to nature preserves in India to look for tigers on the back of elephant (having a brother in Indian Forest Service certainly helps!). I also dabble in photography and batik paintings. Enjoy most music and reading.

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Contact Information

  (831) 582-4186

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