Research
Consumer Ethics
Business Ethics
Marketplace Morality
Moral Psychology
Consumer Behavior
Consumer Psychology
Corporate Social Responsibility
Marketing
Social Issues
Ethical Standards
Customer Loyalty
High Quality
Virtual World, Virtual Worlds
Causal Research
Choice Data
Business Education
Second Life
Brand Value
Choice Behavior
Ethical Framework, Ethics Framework
Information Seeking
Technology Firms
User Research
Goal Oriented, Goal Orientation
Hard Data
New Features
Quantitative Evaluation
List of Publications (31)
In 2022
31
Do well, do good, and know your audience: the double-edged sword of values-based CSR communication. E Love, T Sekhon, TC Salinas Journal of Brand Management 29 (6), 598-614, 2022.
Found on Publication Page
In 2021
30
Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities. K Mercurio, J Rotman, J Nasa, M Staton, E Love Advances in Consumer Research 49, 2021.
Found on Publication Page
In 2020
29
The ethical standards of judgment questionnaire: Development and validation of independent measures of formalism and consequentialism. E Love, TC Salinas, JD Rotman Journal of business ethics 161, 115-132, 2020.
Found on Publication Page
In 2019
28
Affect, deliberation, rules, and sentiment: Clarifying different orientations towards moral dilemma decision-making. P Conway, K Velasquez, C Reynolds, M Forstmann, E Love .
Found on Publication Page
In 2018
27
Outside-in marketing capability and firm performance. J Mu, Y Bao, T Sekhon, J Qi, E Love Industrial Marketing Management 75, 37-54, 2018.
Found on Publication Page
In 2016
26
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty. E Love, M Staton, JD Rotman Marketing Letters 27, 661-674, 2016.
Found on Publication Page
In 2015
25
The influence of a maximizing versus satisficing orientation on the evaluation of desirability and feasibility attributes. MH Hsieh, R Yalch, E Love NA-Advances in Consumer Research; Diehl, K., Yoon, C., Eds, 55, 2015.
Found on Publication Page
24
Construal based marketing tactics for high quality versus low price market segments. E Love, EM Okada Journal of Product & Brand Management 24 (2), 172-181, 2015.
Found on Publication Page
In 2014
23
Marketing education for sustainability. W Wilhelm, E Love, C Dunn, S Mottner, E Okada, E Mais, J Mosteller Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference ..., 2014.
Found on Publication Page
22
Emerging Opportunities for Teaching and Research in Virtual Worlds. E Love, W Wilhelm, CN Chapman, RV Kozinets, R Kedzior, J Lester, ... Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ..., 2014.
Found on Publication Page
In 2013
21
What matters now: How to win in a world of relentless change, ferocious competition, and unstoppable innovation. E Love Journal of Product & Brand Management 22 (5/6), 429-430, 2013.
Found on Publication Page
In 2012
20
Divide and prosper? When partitioned prices make sense. E Love Journal of Product & Brand Management 21 (1), 61-67, 2012.
Found on Publication Page
19
Game theory and conjoint analysis: using choice data for strategic decisions. CN Chapman, E Love, SDFB Orme Proceedings of the 2012 Sawtooth Software Conference, 2012.
Found on Publication Page
18
Volcanic Experimentation: Using Mentos and Soda to Teach Causal Research in a Marketing Research Class. E Love, P Stelling Marketing Education Review 22 (1), 27-32, 2012.
Found on Publication Page
In 2011
17
New product pricing strategy under customer asymmetric anchoring. JH Park, DL MacLachlan, E Love International Journal of Research in Marketing 28 (4), 309-318, 2011.
Found on Publication Page
16
Teaching user-centered design in new product marketing. E Love, DE Stone, T Wilton Marketing Education Review 21 (1), 29-34, 2011.
Found on Publication Page
In 2010
15
Choice Behavior of Maximizers and Satisficers When Alternatives Are Priced Using Nonmonetary Points. MH Hsieh, R Yalch, E Love Advances in Consumer Research 37, 2010.
Found on Publication Page
14
Consumer usage of a digital memory device prototype. CN Chapman, E Love, S Burgess, M Lahav 2010 43rd Hawaii International Conference on System Sciences, 1-8, 2010.
Found on Publication Page
13
Regulatory focus as a determinant of brand value. E Love, M Staton, CN Chapman, E Mina Okada Journal of Product & Brand Management 19 (7), 512-517, 2010.
Found on Publication Page
12
The influence of ethical framework on issue involvement and information seeking. E Love, C Dunn Proceedings of the International Association for Business and Society 21 ..., 2010.
Found on Publication Page
11
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day. E Love Journal of Product & Brand Management 19 (7), 518-518, 2010.
Found on Publication Page
In 2009
10
Opportunities and challenges for business education in Second Life. E Love, SC Ross, W Wilhelm Higher education in virtual worlds: Teaching and learning in Second Life, 65-82, 2009.
Found on Publication Page
9
Exploring the reliability and validity of conjoint analysis studies. CN Chapman, JL Alford, E Love Advanced Research Techniques Forum (A/R/T Forum), Whistler, BC, 2009.
Found on Publication Page
8
Product interest and engagement scale, beta (pies-beta) initial development. CN Chapman, M Lahav, E Love, JL Alford CHI'09 Extended Abstracts on Human Factors in Computing Systems, 3913-3918, 2009.
Found on Publication Page
In 2008
7
Interfirm networks, social capital, and knowledge flow. J Mu, G Peng, E Love Journal of knowledge management 12 (4), 86-100, 2008.
Found on Publication Page
6
Quantitative evaluation of personas as information. CN Chapman, E Love, RP Milham, P ElRif, JL Alford Proceedings of the Human Factors and Ergonomics Society Annual Meeting 52 ..., 2008.
Found on Publication Page
5
Quantitative early-phase user research methods: hard data for initial product design. CN Chapman, E Love, JL Alford Proceedings of the 41st Annual Hawaii International Conference on System ..., 2008.
Found on Publication Page
4
Innovation in context: The effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance on new features. E Love University of Washington, 2008.
Found on Publication Page
In 2007
3
Issues and cases in user research for technology firms. E LOVE, CN CHAPMAN SAWTOOTH SOFTWARE CONFERENCE, 43, 2007.
Found on Publication Page
In 1992
Unspecified
1
Does University Coursework Impact Student Involvement with Social Issues and Business Ethics?. E Love, CP Dunn .
Found on Publication Page
