John Workman

Title

Marketing and Management Chair, Professor of Marketing

Department

Heider College of Business

Institution

Creighton University

workman@creighton.edu

Education

Not mentioned yet.

Research Interests

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Biography

Teaching experience (institutions and time periods) Creighton University - August 1998 - present University of North Carolina(Chapel Hill) - August 1990 - May 1998

Homepages

Contact Information

(402) 280-2394

Research

Not mentioned yet.

Cloud List

List of Publications (3)

2003
2002

In 2003

- Workman, John P., Jr., Christian Homburg, and Ove Jensen (2003), "Intraorganizational Determinants of Key Account Management Effectiveness," Journal of the Academy of Marketing Science, 31 (Winter), pp. 3-21.
Found on Publication Text

In 2002

- Homburg, Christian, Ove Jensen, and John P. Workman, Jr., (2002), "A Configurational Approach on Key Account Management," Journal of Marketing, 66, 2 (April), pp. 38-60.
Found on Publication Text

- Krohmer, Harley, Christian Homburg, and John P. Workman, Jr., (2002), "Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence," Journal of Business Research, 55 (6), pp. 451-465.
Found on Publication Text

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Colleagues

Diana Feldhacker

Creighton University

Barbara Bittner

Creighton University

Kim Stevens

Creighton University

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