Association for Consumer Research

**Unravelling the Consumer Experience** The Association for Consumer Research (ACR) warmly invites you to engage in a dynamic dialogue exploring the human intricacies of consumer behavior. Founded on a shared passion for understanding the motivations and choices that drive individuals in the marketplace, ACR fosters a welcoming and interdisciplinary environment for both established scholars and budding researchers. Through vibrant conferences, esteemed publications, and engaging initiatives, we delve into the latest advances in consumer psychology, marketing science, and related fields. Join us as we translate fundamental knowledge into actionable insights, shaping better marketing strategies, informing public policy, and ultimately, elevating the consumer experience. Whether you’re a seasoned academic, a curious professional, or an enthusiastic student, ACR invites you to contribute your unique perspective and collaborate with colleagues who share your dedication to unlocking the secrets of the consumer mind. **Our Mission** The Association for Consumer Research (ACR) was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at the Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. Today, ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.