BE Future

**Welcome to BEFuture – Shaping the Future of Europe’s Business Events Sector!** BEFuture is dedicated to driving positive change in the **Business Events (BE)** sector across Europe. Our mission is to transform the industry into an innovative, regenerative, resilient, and responsible powerhouse. Aligned with the European Tourism Transition Pathways and Sustainable Development Goals, we prioritise sustainability, inclusivity and lasting impacts. **Our Mission:** BEFuture aims to transform Europe’s Business Events sector. Our goal is to create a new business model that prioritises sustainability, inclusivity and resilience. By co-designing solutions with the entire Business Events ecosystem, we aim to make a positive and enduring impact. **Our Vision:** Imagine European events as showcases of innovation, sustainability and inclusivity. That’s our vision at BEFuture. Leveraging the Sustainable Development Goals, we strive to set global standards through co-creation workshops, innovation events and talent development initiatives. **Our Values:** - **Sustainability**: Minimizing environmental impact in the Business Events sector. - **Inclusivity**: Creating events that embrace diversity and accessibility and human values**.** - **Innovation**: Exploring new technologies, strategies, and trends. - **Collaboration**: Thriving on open innovation and knowledge exchange. - **Resilience**: Commitment to a resilient and future-proof industry. **Our Strategic Approach:** BEFuture uses the Sustainable Development Goals framework to identify best practices, with a focus on talent development and innovation capacity. Our co-creation workshops, innovation events, and acceleration programme across six European countries amplify the project’s impact. **Key Milestones** BEFuture focuses on research, capacity building, and an acceleration programme. Key milestones include: - a comprehensive Business Events Stakeholder map, - a list of Best Practice Organisations, - a Talent Development Programme, - the publication of a White Paper and - funding opportunities for 80 SMEs.