Blue Cross and Blue Shield of Florida

**Our purpose** Advancing health has always been at the center of our story. From the critical coverage that delivers peace of mind to the full breadth of health solutions that care for every aspect of your well-being, you can rest assured that Florida Blue is always looking out for you, your family, and your community as we have done for more than 75 years. We are so much more than an insurer. We’re your health partner, working to lower your costs, make your benefits easy to access, and providing you with a broad range of health services that include traditional medical care, mental well-being, preventive care, and so much more. As a policyholder-owned not-for-profit, we invest resources to keep health care costs lower and work hard to ensure as many people as possible have access to high-quality, affordable, and equitable care. We’re always working, always investing, and always advancing toward a better state of health. **Our mission** To help people and communities achieve better health **Our vision** To be a leading innovator enabling healthy communities **Our values** Our values are non-negotiable. They describe the core principles that serve as a compass for our actions and describe how we behave in the world. - Respect – We believe everyone deserves to be valued and treated with dignity. - Integrity – We believe in honesty, truthfulness, and adherence to the highest ethical standards. - Inclusion – We believe health equity is a right and that helping everyone belong makes us smarter and stronger. - Imagination – We believe embracing new and different ideas helps us advance health together. - Courage – We believe speaking up and taking the right action—even when it is hard—is how we get better. - Excellence – We believe in driving high-quality results that make our customers love us.