Kroger Co.

OUR PURPOSE Every day we open our doors and welcome millions of hungry people. But they’re not just hungry for food. They’re hungry for something that can make their lives healthier, easier, brighter and a bit lighter. They’re hungry to feel good, do well, to go from anxiety to inspiration. So whether we manufacture, market, stock, check, deliver, or manage, we all try to make their experience as uplifting as possible. Just like Barney Kroger did when he brought together the butcher, the baker, dry goods, and produce all under one roof. We’ve always been about value, convenience, and making customers’ lives simpler. To lift them up, we keep our hands, hearts and minds open so we can be attentive to their needs and provide true Kroger hospitality and generosity. Because every time someone crosses our threshold we get a fresh chance to make an emotional connection, lighten their load and lift them up. It’s a simple truth that our world is hungry for uplift. It’s a universal need, as powerful as our need for food or fuel. That’s why our Purpose is To Feed the Human Spirit. In fulfilling our Purpose, we always live by our Kroger Values: Honesty We insist on truthfulness with each other, with our customers, with our vendors and in our business records. We expect and value openness. Integrity We act in accordance with our values, even when it’s difficult. Respect We treat all with dignity and value the opinions and perspectives of others. Diversity We seek and embrace differences in the backgrounds, cultures and ethnicities of all associates, customers and vendors. Safety We protect our customers and each other from injury with a safe and secure workplace and shopping environment. Inclusion We encourage and expect collaboration, teamwork and the active involvement of all associates. HISTORY In 1883, Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl Street in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: “Be particular. Never sell anything you would not want yourself.” It was a credo that would serve The Kroger Co. well over the next 130 years as the supermarket business evolved into a variety of formats aimed at satisfying the ever-changing needs of shoppers. With nearly 2,800 stores in 35 states under two dozen banners and annual sales of more than $115.3 billion, Kroger today ranks as one of the world’s largest retailers. Many aspects of the company’s business today trace their roots to Mr. Kroger’s early efforts to serve his customers. Consider two specialty departments that today are regular fixtures in the company’s supermarkets – bakeries and meat and seafood shops. In the early 1900s, most grocers bought their bread from independent bakeries. But Mr. Kroger, always pursuing quality as the key ingredient for profit, recognized that if he baked his own bread, he could reduce the price for his customers and still make money. So, in 1901, he became the first grocer in the country to establish his own bakeries. He was also the first to sell meats and groceries under one roof. Mr. Kroger also spied the promise of increasing his income by manufacturing the products he sold. It began in that first Kroger store on Pearl St. When farmers came to town with their produce, he bought far more cabbage than he could expect his customers to buy. He took the cabbage home to his mother who, following her favorite recipe, turned it into tangy sauerkraut that proved hugely popular with his German customers.