New Jersey Division of Travel and Tourism

Tourism Insights

Welcome to the New Jersey Division of Travel and Tourism. The New Jersey Division of Travel and Tourism (NJTT) creates awareness of all that New Jersey has to offer as a destination in order to enhance the quality of life for New Jersey residents and their communities. NJTT is the only organization in New Jersey providing marketing strategy and industry leadership for tourism sector stakeholders through:

• Domestic and international marketing programs; ad sales, please contact Dana Communications, our agency of record
• Grant programs and Cooperative Marketing Programs
• Comprehensive economic research
• Tradeshow Collaboration
• Travel Agency & Tour Groups personalized service
• Public Relations training and education
• Destination Marketing Organization (DMO) and stakeholder outreach and consultation services

NJTT aims to provide diverse and memorable experiences for our visitors and engender pride among New Jersey residents about where they live, work and play. As such, our organizational values focus on collaborative and proactive processes where we function as state ambassadors with a commitment to serve.

In 2023, tourism in New Jersey generated $78.3 billion in total economic impact, with visitor spending reaching $49.1 billion in the Garden State. Traveler activity continues to re-energize the state economy, evident in the $5.2 billion produced in state and local taxes, reflecting a strong demand for the state’s robust travel product portfolio.