South Australian Tourism Commission

WE ARE COMMITTED TO GROWING OUR VISITOR ECONOMY TO $12.8 BILLION BY 2030 SO SOUTH AUSTRALIA THRIVES TOURISM IS A KEY ECONOMIC DRIVER Launched in August 2019, our South Australian Visitor Economy Sector Plan 2030 has a bold ambition for 2030 – targeting $12.8 billion in visitor spend and generating 52,000 jobs. We are focused on marketing our state to key markets and bringing new and exciting events and festivals to South Australia. THE VISITOR ECONOMY IS IMPORTANT TO OUR STATE. Much of the economic benefit it brings to South Australia flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport. Our tourism industry employs 34,000 South Australians, and as of December 2023, is worth $10.1 billion. We work closely with our tourism industry to realise the opportunities for our state that are outlined in the South Australian Visitor Economy Sector Plan. OUR PURPOSE We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination including the promotion of events and festivals and the further development and improvement of our state’s tourism industry. We will make a difference so South Australia thrives by achieving our bold ambition for 2030: growing the visitor economy to $12.8 billion, generating 52,000 jobs.