Tourism Northern Territory

Tourism and Events NT promotes the Northern Territory as a unique destination. Tourism and Events NT sits within the Northern Territory Government Department of Tourism and Hospitality. The primary role of Tourism and Events NT is to market the Northern Territory as a desirable destination and facilitate the sustainable growth of Northern Territory visitor economy. Tourism and Events NT also plays a significant role in facilitating the development of and investment in tourism infrastructure and experiences. We develop short and long-term marketing campaigns that promote the Northern Territory as a unique and must-visit holiday destination, inspiring more people to visit, stay longer and spend more. Our campaigns highlight the incredible natural beauty of our diverse regions from the tropical Top End to the rich outback of the Red Centre and the amazing adventures you can have here, focusing on the ease of access to the Northern Territory. We show that the Northern Territory is truly unlike any other place in the world. Tourism and Events NT works with the following main partners and stakeholders to achieve these outcomes: - The tourism industry to market the Territory interstate and overseas as a visitor destination. - The travel industry to influence and coordinate partnerships with wholesalers and retail agents to facilitate distribution of the Territory's tourism product. - The Northern Territory Government, through the Minister for Tourism, by providing policy and other advice. - The Tourism Board of Commissioners, on strategic issues facing the Northern Territory's tourism industry