United Way of Martin County

**Why United Way?** **United We Win** United Way of Martin County’s mission is to improve the education, health and financial security in Martin County. Since 1972, we have been working to create long-term social change and provide support to Martin County residents by investing in programs that enhance well-being. But, we are more than fund-raisers. We are hand-raisers. We raise our hands not only to lead the charge, but to reach out to people who need help and hope. By forging unlikely partnerships, finding new solutions to old problems, mobilizing the best resources, and inspiring individuals to join the fight against their community's most daunting social crises, we make a tangible impact. So who are the hand-raisers, the game-changers? They're the people who know that at the core of every human being is a desire to do good. Who recognize the power that comes from a shared purpose. Who understand they're always stronger together than they are alone. In Martin County, it means people like you. We need you to join our efforts. Because your passion, expertise and resources will help our community win. A win that's not just a short-term contribution, but a long-term solution. So raise your hand if you're ready to be that game-changer. Because United we win. We have one life. To live better, we must LIVE UNITED. **MISSION STATEMENT** To improve the education, health and financial security in Martin County. **VISION STATEMENT** To create a vibrant community where every individual has the resources to thrive. **BRAND PROMISE** We win by living United. - By forging unlikely partnerships. - By finding new solutions to old problems. - By mobilizing the best resources. - And by inspiring individuals to join us in tackling the most daunting social crisis in our community. **BRAND POSITIONING** United Way is committed to strengthening the health, education and financial stability of every person in Martin County. **BRAND IDEA** We ALL live better when we LIVE UNITED.