Virginia Tourism Corporation

**MISSION STATEMENT** Expand domestic and international in-bound travel and motion picture production to generate revenue and employment in Virginia. **VISION STATEMENT** Foster a spirit of partnership within Virginia’s tourism and motion picture industries. **VALUES STATEMENT** Love is Integrity, Passion, and Results. **Integrity: Be the Best You** - Respect, value, and appreciate others with kindness - Work through differences - Be transparent - Take personal responsibility **Passion: Thirst for Knowledge** - Seek new ideas and fresh thinking - Stay curious and encourage questions - Be purpose driven - Value the people, the brand, and the industry **Results: Move Mountains** - Define, measure, and communicate collective goals - Continuously evaluate and innovate - Contribute to the success of others - Celebrate shared accomplishments