World Wildlife Fund

Who We Are For more than 60 years, WWF has worked to help people and nature thrive. As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live. How We Work For Nature, For People, Forever WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale. WWF connects cutting-edge conservation science with the collective power of our partners in the field, more than one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments. Today, human activities put more pressure on nature than ever before, but it’s also people who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us. Our goals Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature. Create a climate-resilient and zero-carbon world Conserve the world's most important forests Protect freshwater resources and landscapes Achieve healthy oceans and nature-positive seascapes Conserve wildlife and wild places